In one of its latest partnerships, the Buick brand has joined with media company Hello Sunshine to look to the future. Hello Sunshine was founded by Oscar-winning actress Reese Witherspoon with the mission of putting women at the center of stories.
The first spot of the new Buick ad campaign is called “Dream with Us.” In this 90-second video, we get a glimpse of what Buick imagines the future of transportation will look like. It features the Buick Wildcat EV concept to showcase these futuristic features.
Narrated by Witherspoon, the spot features women enjoying advanced features like autonomous driving, the exterior color changing to match an outfit, augmented reality projections on the windshield, and the windows automatically closing as bad weather rolls in.
“We are very excited to continue our work with Hello Sunshine, a company that shares our vision of empowering and celebrating women,” said Molly Peck, vice president, Buick and GMC Marketing. “With the largest percentage share of female buyers in the auto industry, we know that more and more women are making vehicle-buying decisions and we’re thinking creatively about how to offer experiences tailored to them.”
In addition to the brand campaign, the partnership with Witherspoon includes access to the Reese’s Book Club in-vehicle app in certain Buick vehicles. With this app, drivers can access audiobooks and podcasts specifically selected for Reese’s Book Club.
Visit Mitchell Buick GMC in San Angelo, Texas, to learn more about advanced Buick technologies and how they can enhance your daily drive!